Spending on ads that don't bring calls?

It depends on how your customers look for you. People who already know they need a service often search on Google, while social ads are better at reaching people who aren't searching yet. We define your audience and offer first, then recommend a channel, or test more than one when that makes sense.

Usually something between the ad and the inquiry is off: the audience, the offer, or a page that doesn't make the next step clear. We build campaigns and landing pages around one clear action and set up tracking so you can see which ads bring real inquiries. We can't guarantee leads, but we make it easier to see what works and fix what doesn't.

A landing page is a page built for one campaign and one action, like requesting a quote. Sending ad clicks to your home page often makes people hunt for what they clicked on. A focused page makes the next step easier and lets you measure what's working.

Yes, within the scope we agree on. We review results each month and adjust the targeting, ads and pages based on what the tracking shows. How long we manage the campaign is set in your project plan.